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| Criterion |  Innovation Brainstorming |  Product Discovery Outcome-Driven Innovation |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30-60 min | Mehrere Wochen | 5-20 min |
Participantsdifferent | 4-12 | 2-6 researchers plus sample | 1-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | OutcomesInnovationResearchQuantitative | BrainstormingIdeationDivergenceSpeed |
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