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| Criterion |  Innovation Brainstorming |  Product Strategy KPI Tree |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 90-180 min initial, dann laufend | 30-60 min |
Participantsdifferent | 4-12 | 3-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | KPI Tree, Owner List | Counter Metric List, Guardrail Definitions |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | MetricsStrategyAlignmentMeasurement | MetricsMeasurementStrategyExperiments |
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