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| Criterion |  Innovation Brainstorming |  Decision Making Decision Matrix |
|---|---|---|
Purposedifferent | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Low | Medium |
Timedifferent | 30-60 min | 45-90 min |
Participantsdifferent | 4-12 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Idea pool, Theme clusters, Shortlist | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | BrainstormingIdeationCreativityWorkshopDivergence | DecisionCriteriaScoringTradeoffs |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
