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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Value Proposition Canvas |  Systems Thinking VUCA Scan |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The VUCA Scan helps read difficult situations more precisely. Instead of treating unclarity as generally complicated, the method separates fast change, missing knowledge, systemic entanglement, and ambiguous interpretation. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 1-2 h | 30-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-10 | 2-8 | 1-10 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Value Proposition Canvas, Fit Gaps, Hypotheses | VUCA Map, Response Options, Signal and Learning Plan | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | StrategyPositioningInnovationValue | ValueNeedsStrategy | SensemakingUncertaintyComplexityStrategyForesight | StrategyInnovationPortfolioForesight |