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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation TRIZ |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 2-4 h | 1-4 h | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Contradiction Statement, Inventive Principles, Solution Concepts | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyPositioningInnovationValue | InnovationProblem solvingContradictionsCreativity | BrainstormingIdeationCreativityWorkshopDivergence |
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