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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |  Product Strategy Value Proposition Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | Halbtags-Workshop, dann iterativ | 1-2 h | 30-60 min |
Participantsdifferent | 3-10 | 3-12 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Proposition Canvas, Fit Gaps, Hypotheses | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight | ValueNeedsStrategy | StrategyAnalysisMarketPositioning |