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Criterion
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Purposedifferent
The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h30-60 min je Interview30-60 min je Interview4-5 Tage
Participantsdifferent
3-105-12 Interviews5-10 Interviews5-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Strategy Canvas, Value Curve, ERRC ActionsProblem Evidence, Risk Notes, Customer SegmentsSolution Feedback, Objection List, Validation NotesPrototype, Test Findings, Decision Rationale
Tagsno overlap
StrategyPositioningInnovationValue
DiscoveryInterviewsValidation
ValidationInterviewsPrototype
Design sprintPrototypeValidationInnovation
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