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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Problem Interview |  Innovation Design Thinking |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 2-4 h | 30-60 min je Interview | 1 Tag bis mehrere Wochen | 4-5 Tage |
Participantsdifferent | 3-10 | 5-12 Interviews | 4-10 | 5-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Problem Evidence, Risk Notes, Customer Segments | Problem Statement, Prototype, Test Learnings | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | StrategyPositioningInnovationValue | DiscoveryInterviewsValidation | InnovationPrototypeResearch | Design sprintPrototypeValidationInnovation |