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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Learning Card |  Growth Growth Experiment |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 25-40 min | 1-2 Wochen | 1-5 Tage |
Participantsdifferent | 3-10 | 1-5 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Learning Card with evidence and next action | Experiment card, Result summary, Next bet | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyPositioningInnovationValue | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandDiscovery |