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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  UX Research Customer Journey Mapping |  Business Strategy SWOT Analysis |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 2-4 h | 2-4 h | 30-60 min | 1-3 h |
Participantsdifferent | 3-10 | 4-10 | 3-12 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Journey Map, Pain-point List, Opportunity Backlog | SWOT matrix, Strategic options, Action list | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | StrategyPositioningInnovationValue | JourneyServiceService design | StrategyAnalysisMarketPositioning | JourneyCustomerService designCanvas |