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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 h | 45-60 min | 1-5 Tage |
Participantsdifferent | 3-10 | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyPositioningInnovationValue | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |