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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Contradiction Analysis |  Innovation Morphological Analysis |
|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | 1-3 h |
Participantsdifferent | 3-10 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Morphological Box, Concept Combinations, Idea Shortlist |
Tags1 shared | StrategyPositioningInnovationValue | ContradictionsInnovationProblem solving | IdeationInnovationCreativity |
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