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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Business Model Canvas |  Innovation Design Sprint |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 2-4 h | 1-2 h | 4-5 Tage | 30-60 min |
Participantsdifferent | 3-10 | 2-8 | 5-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Business Model Canvas, Assumption List, Business Hypotheses | Prototype, Test Findings, Decision Rationale | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyPositioningInnovationValue | Business modelStrategyValueInnovation | Design sprintPrototypeValidationInnovation | StrategyAnalysisMarketPositioning |