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| Criterion |  Business Strategy Blue Ocean Strategy Canvas |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h | 30-60 min |
Participantsdifferent | 3-10 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyPositioningInnovationValue | BrainstormingIdeationCreativityWorkshopDivergence |
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