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| Criterion | ![]() Business Strategy Blue Ocean Strategy Canvas | ![]() Architecture Architecture Communication Canvas | ![]() Business Strategy Three Horizons | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 3-10 | 2-8 | 3-12 | 4-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Strategy Canvas, Value Curve, ERRC Actions | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyPositioningInnovationValue | ArchitectureCommunicationStakeholdersCanvas | StrategyInnovationPortfolioForesight | AlignmentStakeholdersStrategyFacilitation |



