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Criterion
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowHighLow
Timedifferent
20-45 min30-60 min1-4 Wochen1-5 Tage
Participantsdifferent
1-102-101-6Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Behavior Over Time Graph, Trend Hypotheses, Key EventsIceberg Worksheet, Pattern Notes, Intervention IdeasExperiment results, Decision log, Learning summaryInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
Systems thinkingPatternsDynamics
Systems thinkingRoot causePatterns
ExperimentsGrowthAnalyticsValidation
ValidationExperimentsDemandGrowth
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