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| Criterion |  Business Strategy Balanced Scorecard |  UX Research User Interviews |  UX Research Personas |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30–60 min per interview | 1-3 Tage | 30–60 min |
Participantsdifferent | 4-12 | 1 participant per interview | Internes Team | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | StrategyMetricsExecution | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop |