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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
HighHighMediumMedium
Timedifferent
Halber Tag bis mehrere Wochen0.5-2 Tage2-4 h45-90 min
Participantsdifferent
4-126-124-102-5
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity BacklogA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
StrategyMetricsExecution
Service designOperationsJourneyBlueprint
JourneyServiceService design
LeanProblem solvingCoachingOperations
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