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| Criterion |  Business Strategy Balanced Scorecard |  Operations Gemba Walk |  UX Research HEART Framework |  UX Research Contextual Inquiry |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30-120 min | 120 min initial, dann laufend | 1-3 Wochen |
Participantsdifferent | 4-12 | 2-6 | 3-6 | 4-12 Beobachtungen |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Observation Notes, Improvement Ideas | HEART-GSM Table, Dashboard | Field Notes, Workflow Insights, Pain Points |
Tagsno overlap | StrategyMetricsExecution | LeanObservationProcessOperations | MetricsUX researchMeasurementSatisfaction | UX researchObservationContext |