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Criterion
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
HighMediumMedium
Timedifferent
Halber Tag bis mehrere Wochen1-3 h1-2 h Setup, laufend
Participantsdifferent
4-121-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Balanced Scorecard, Strategic Measures, Initiative MapFunnel report, Drop-off analysis, Optimization hypothesesAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
StrategyMetricsExecution
AnalyticsConversionGrowth
GrowthMetricsExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix