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| Criterion |  Business Strategy Balanced Scorecard |  Growth Funnel Analysis |  Engineering Goal Question Metric |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 h | 90-180 min |
Participantsdifferent | 4-12 | 1-5 | 3-6 |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Funnel report, Drop-off analysis, Optimization hypotheses | GQM Table, Metric Profiles |
Tagsno overlap | StrategyMetricsExecution | AnalyticsConversionGrowth | MetricsMeasurementEngineeringAlignment |
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