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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 minMultiple workshops over several weeks20–45 min45-60 min
Participantsdifferent
2-82-8Small cross-functional group2-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanHooked loop, Trigger map, Reward design, Ethics checkRisk list, Mitigation plan, Assumption logAssumption map, Test backlog, Risk ranking
Tagsno overlap
AssumptionsRiskDecisionDiscovery
GrowthBehaviorRetention
RiskDecisionFailurePlanning
AssumptionsRiskExperimentsValidation
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