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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of a calibrated five-by-five risk matrix with response cards.
Decision Making
Risk Matrix
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List.
Complexitydifferent
LowMediumLowLow
Timedifferent
45-90 minMultiple workshops over several weeks30-60 min30-60 min
Participantsdifferent
2-82-82-83-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanHooked loop, Trigger map, Reward design, Ethics checkICE Table, Top Idea ListRisk Matrix, Top Risk List
Tagsno overlap
AssumptionsRiskDecisionDiscovery
GrowthBehaviorRetention
PrioritizationScoringGrowthDecision
RiskDecisionPrioritizationAssessment
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