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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.
Complexitydifferent
LowMediumLowHigh
Timedifferent
45-90 minMultiple workshops over several weeks30-60 min90-180 min
Participantsdifferent
2-82-82-83-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanHooked loop, Trigger map, Reward design, Ethics checkICE Table, Top Idea ListCoD Table, Prioritization Sequence
Tagsno overlap
AssumptionsRiskDecisionDiscovery
GrowthBehaviorRetention
PrioritizationScoringGrowthDecision
PrioritizationDeliveryEconomicsDecision
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