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| Criterion |  Decision Making Assumption Surfacing |  Growth Funnel Analysis |  Business Strategy VRIO Framework |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 45-90 min | 1-3 h | 90-180 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 3-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Funnel report, Drop-off analysis, Optimization hypotheses | VRIO Table, Strategic Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | AnalyticsConversionGrowth | StrategyDiagnosisBusiness modelCapability | ExperimentsGrowthAnalyticsValidation |