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| Criterion |  Decision Making Assumption Surfacing |  Growth Funnel Analysis |  Business Strategy Value Chain Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | High | High |
Timedifferent | 45-90 min | 1-3 h | Half day | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Funnel report, Drop-off analysis, Optimization hypotheses | Value Chain Map, Lever List | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | AnalyticsConversionGrowth | StrategyBusiness modelDiagnosisAnalysis | ExperimentsGrowthAnalyticsValidation |