View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Decision Making Assumption Surfacing |  Growth Flywheel |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 45-90 min | 60-120 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | GrowthRetentionConversion | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |