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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
LowLowMediumMedium
Timedifferent
45-90 min1-2 h2-4 h1-4 Wochen
Participantsdifferent
2-82-84-103-10 Kunden
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanDIBB document, Belief list, Bet list, Learning reportJourney Map, Pain-point List, Opportunity BacklogConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
AssumptionsRiskDecisionDiscovery
StrategyDecisionAssumptionsHypothesis
JourneyServiceService design
MVPValidationServiceDiscovery
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