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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowHighHighLow
Timedifferent
45-90 min1 Tag bis mehrere Wochen4-5 Tage1-2 h
Participantsdifferent
2-84-105-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanProblem Statement, Prototype, Test LearningsPrototype, Test Findings, Decision RationaleDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
AssumptionsRiskDecisionDiscovery
InnovationPrototypeResearch
Design sprintPrototypeValidationInnovation
StrategyDecisionAssumptionsHypothesis
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