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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowMediumMediumLow
Timedifferent
45-90 min1-3 h1-4 Wochen1-2 h
Participantsdifferent
2-83-103-10 Kunden2-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanCustomer Journey Canvas, Pain Points, Experience OpportunitiesConcierge Learnings, Service Blueprint, MVP RisksDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
AssumptionsRiskDecisionDiscovery
JourneyCustomerService designCanvas
MVPValidationServiceDiscovery
StrategyDecisionAssumptionsHypothesis
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