View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Decision Making Assumption Surfacing |  Growth A/B Testing |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | 1-4 Wochen | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |