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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowHighLowMedium
Timedifferent
45-90 min1-4 Wochen25-40 min1-2 Wochen pro Iteration
Participantsdifferent
2-81-61-52-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanExperiment results, Decision log, Learning summaryLearning Card with evidence and next actionPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
AssumptionsRiskDecisionDiscovery
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryAssumptions
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