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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-60 min1-2 Tage1-5 Tage45-90 min
Participantsdifferent
2-8Based on research questionNutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingFindability Metrics, Path Analysis, Revised IAClick Data, Interest Signal, Learning DecisionAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AssumptionsRiskExperimentsValidation
Information architectureNavigationFindability
ValidationExperimentsDemandDiscovery
AssumptionsRiskDecisionDiscovery
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