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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
45-60 minInitial 3-6 h, then monthly or quarterly reviews1-2 Wochen1-2 Wochen pro Iteration
Participantsdifferent
2-85-121-62-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingExecution Loop, Review Cadence, Strategic Learning LogExperiment card, Result summary, Next betPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
AssumptionsRiskExperimentsValidation
ExecutionCadenceLearningGovernance
MarketingGrowthExperimentsLearning
ExperimentsValidationDiscoveryAssumptions
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