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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowHighMedium
Timedifferent
45-60 min1-5 TageInitial 3-6 h, then monthly or quarterly reviews1-5 Tage
Participantsdifferent
2-8Nutzertraffic5-12Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteExecution Loop, Review Cadence, Strategic Learning LogClick Data, Interest Signal, Learning Decision
Tagsno overlap
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExecutionCadenceLearningGovernance
ValidationExperimentsDemandDiscovery
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