View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |  Decision Making Risk Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-60 min | 1-5 Tage | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note | Risk Matrix, Top Risk List | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth | RiskDecisionPrioritizationAssessment | ExperimentsGrowthAnalyticsValidation |