View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |  Decision Making Red Teaming |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 45-60 min | 1-5 Tage | 1-4 h | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note | Challenge Findings, Risk Register, Mitigation Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth | RiskDecisionSensemaking | ValidationExperimentsDemandDiscovery |