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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumLowLowMedium
Timedifferent
45-60 min1-5 Tage25-40 min1-5 Tage
Participantsdifferent
2-8Nutzertraffic1-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next actionClick Data, Interest Signal, Learning Decision
Tags2 shared
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
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