View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |  Innovation Lean Startup |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 45-60 min | 1-5 Tage | Wochen bis Monate je Lernzyklus | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary |
Tags1 shared | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation |