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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-60 min1-5 Tage20-35 min1-2 Wochen pro Iteration
Participantsdifferent
2-8Nutzertraffic1-52-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingLanding Page, Conversion Data, Learning SummaryTest Card with a pre-set thresholdPrioritized Assumption List, Test Plan, Results Report
Tags1 shared
AssumptionsRiskExperimentsValidation
ValidationConversionMarketing
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryAssumptions
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