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| Criterion |  Product Discovery Assumption Mapping |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-60 min | 30-60 min | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskExperimentsValidation | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |