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| Criterion |  Product Discovery Assumption Mapping |  Product Strategy GIST Planning |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 45-60 min | Wochen bis Monate je Goal | Several meetings plus preparation and analysis; total effort depends on scope | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-10 | Evaluation team, architects, and relevant stakeholders | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Goals, Idea bank, Step-project list, Tasks, Learning reports | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskExperimentsValidation | RoadmapOutcomesPlanningExperiments | ArchitectureQualityRiskTradeoffsStakeholders | ExperimentsGrowthAnalyticsValidation |