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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumLowLow
Timedifferent
45-60 min1-3 h30-60 min45-90 min
Participantsdifferent
2-81-51-52-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingFunnel report, Drop-off analysis, Optimization hypothesesCompleted Experiment Canvas, Success MetricAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AssumptionsRiskExperimentsValidation
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryHypothesis
AssumptionsRiskDecisionDiscovery
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