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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Empathy Mapping
UX Research
Empathy Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
MediumLowHighMedium
Timedifferent
45-60 min30–60 min1-4 Wochen1-2 Wochen pro Iteration
Participantsdifferent
2-84-81-62-6
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingEmpathy Map, Assumptions List, Research GapsExperiment results, Decision log, Learning summaryPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
AssumptionsRiskExperimentsValidation
SynthesisQualitativeWorkshop
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryAssumptions
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