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| Criterion |  Product Discovery Assumption Mapping |  Decision Making Decision Rights Mapping |  Growth A/B Testing |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 45-60 min | 90-180 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 2-8 | 4-12 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Decision Rights Matrix, Agreement | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | AssumptionsRiskExperimentsValidation | DecisionGovernanceAlignmentResponsibility | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery |