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| Criterion |  Product Discovery Assumption Mapping |  UX Design Customer Journey Canvas |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 45-60 min | 1-3 h | 1-5 Tage | 45-90 min |
Participantsdifferent | 2-8 | 3-10 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Customer Journey Canvas, Pain Points, Experience Opportunities | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | AssumptionsRiskExperimentsValidation | JourneyCustomerService designCanvas | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery |