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| Criterion |  Product Discovery Assumption Mapping |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 45-60 min | Several meetings plus preparation and analysis; total effort depends on scope | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | Evaluation team, architects, and relevant stakeholders | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AssumptionsRiskExperimentsValidation | ArchitectureQualityRiskTradeoffsStakeholders | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |