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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumHighLowLow
Timedifferent
45-60 min1-4 Wochen20–45 min45-90 min
Participantsdifferent
2-81-6Small cross-functional group2-8
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryRisk list, Mitigation plan, Assumption logAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
RiskDecisionFailurePlanning
AssumptionsRiskDecisionDiscovery
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