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| Criterion |  Product Discovery Assumption Mapping |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 45-60 min | 1-4 Wochen | 45-75 min | 45-90 min |
Participantsdifferent | 2-8 | 1-6 | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | AssumptionsRiskDecisionDiscovery |