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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumHighMediumLow
Timedifferent
45-60 min1-4 Wochen60-120 min30-60 min
Participantsdifferent
2-81-62-81-5
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
Assumption map, Test backlog, Risk rankingExperiment results, Decision log, Learning summaryConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsCompleted Experiment Canvas, Success Metric
Tagsno overlap
AssumptionsRiskExperimentsValidation
ExperimentsGrowthAnalyticsValidation
Theory of ConstraintsAssumptionsSystems thinking
ExperimentsValidationDiscoveryHypothesis
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